Eliminate 80% Of The Repetitive Work You Hate
So You Can Focus On The 20% You Love
🧠 Your AI 2nd Brain
📕 Knows Everything You Know
💥 Answers Your Clients Instantly By Chat
🔗 Sends Links & Course Materials By Chat
🪞 Mirrors Your Voice & Coaching Style
🎯 So You Can Focus On Coaching
🏁Only Do The 20% You Love 🏁
🤬 No More Repeating & Reteaching
📧 Sending Things You've Already Sent
🥵 Checking Messages 20X Per Day
🦫 Playing Whack-A-Mole 24/7
☎️ Clients Bugging You On The Weekend
👿 Secretly Resenting Your Clients
❌ Eliminate The 80% You Hate
Get To Know Your North Scale Second Brain
Your 2nd Brain integrates directly into the communication channels you already use: Telegram, Slack, Discord, WhatsApp, and more. It meets your clients where they are—responding instantly, accurately, and in your voice.
Unlike ChatGPT or other AI bots that rely on general web content, NorthScale AI is trained on your coaching content—your videos, calls, PDFs, voice notes, and frameworks. Using secure private storage and advanced retrieval systems, we create a custom AI experience that mirrors your knowledge, language, and philosophy. This isn’t just smart automation. It’s your methodology—on demand, 24/7.
1. No More Repeating Yourself: When a client asks a question you’ve already covered on a coaching call, your 2nd Brain delivers a direct, AI-generated response and links to the exact video timestamp where you answered it—no more digging, explaining, or repeating.
2. No More Resending Materials: It remembers and retrieves every checklist, call replay, PDF, or onboarding doc—so you never have to. Clients get instant support. You get your time (and sanity) back. These are just two of dozens of use cases that eliminate 80% of your daily busywork.
✅ A chatbot responds. Your 2nd Brain replaces busywork. Most chatbots feel robotic or generic. Your 2nd Brain speaks and thinks like you. It’s trained on your materials, your tone, and your delivery—then deployed into the same platforms your clients already use. This isn’t a website widget. This is an AI assistant built for high-ticket coaches who demand speed, accuracy, and a seamless client experience. It doesn’t just assist—it scales you.
✅ 100%. Your proprietary content is encrypted, stored in a private vector database, and never shared across accounts. You own your materials. We never reuse or access them without explicit permission. And if you ever leave, your data leaves with you—no strings attached. NorthScale is built to respect your IP, your privacy, and your trust.
I founded North Scale because I founded Gutless.com and scaled south! I scaled up to 7 figures but burnt out due to the repetitiveness nature of coaching without AI. I still love helping men go Gutless but hate the 80% of coaching that you probably hate too.
I needed a 2nd Brain or I would have had to shut Gutless down. I told my wife, "I just can't do this anymore." It would've been a shame because I've heard "you changed my life" more times that I can count. The first time I heard that, it lit up my soul! But- the hundredth time, I started thinking... "I'm so happy for you, but do you know how much life it took out of me!" It shouldn't be that way.
My 2nd Brain saved Gutless and now my 2nd Brain is my 2nd company! And now it is your turn. I'm looking forward to scaling North with you 🙏
Fun Facts:
Peak Performance Online Coach since 2012
Got my start in AI working at Gartner Inc
Live in Hawaii and love surfing
Happily Married Christian Man
Hate admin tasks and busy-work
Love leading people North to more time, energy & freedom
Favorite Color: Blue if you couldn't tell :)

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